BrambleHire › Caregiver recruitment ads
Caregiver recruitment ads that reach people who aren't job hunting
Most caregivers you'd love to hire already have a job. They aren't scrolling Indeed. They are on Facebook and Instagram every day, and that's where we put your opening.
Why Facebook works for caregiver recruiting
Job boards only show your post to people who are actively searching. That's a small slice of the caregivers in your area, and every agency in town is fighting over them.
A Facebook or Instagram ad shows up in the feed of the CNA who's tired of her current agency but hasn't gotten around to looking. If the pay and shifts beat what she has now, she taps Apply. Plenty of good hires come from people who weren't looking that morning.
What the ads look like
Every ad leads with the things caregivers care about: real pay, real shifts and a location close to home. You approve every one before it runs.
We make 6 ads to start, a mix of images and short videos. After a few days we can see which one brings in the cheapest qualified applicants, and we put the budget there.
What happens after someone taps Apply
They get a short Facebook form. No resume and no account. Facebook fills in their name, phone and email, and they answer a few questions you pick, like:
- Do you have an active CNA or HHA certification?
- Do you have reliable transportation?
- Which shifts can you work?
- How much caregiving experience do you have?
The answers come with the applicant, so your team knows who to call first. The one part we can't do is the call itself. Same-day callbacks make the biggest difference in how many applicants turn into hires.
What it costs
| Plan | Our fee | What you get |
|---|---|---|
| 14-day pilot | $0 unless we deliver 15+ qualified applicants | 6 ads, screening form, live applicant list, daily updates |
| Growth | $997/month | Ads running all month, 8 fresh ads monthly, weekly cost-per-applicant report |
| Scale | $1,497/month | Growth plus instant text and email to applicants and an interview booking link |
Ad spend is separate. It goes straight from your card to Meta, and most agencies budget about $300 to $500 for the pilot. We never mark it up.
Common questions
Do caregiver ads on Facebook actually work?
They work best for agencies that pay competitively and call applicants back quickly. The ad gets people to raise their hand. Your callback speed decides how many of them you hire.
Can I run these ads myself?
You can. Most agency owners don't have the time to write new ads every week, set up screening forms and check the numbers daily, and Meta's rules for job ads trip a lot of people up. That's the part we take off your plate.
Do the ads run under my agency's name?
Yes. They run from your Facebook Page and your own ad account, so applicants see your agency, and you keep all the data if you ever stop working with us.
See what your ads would look like
Email your agency name, city and the roles you're hiring for. We'll send 3 sample ads made for you within one business day, free.
Email bramblehire@agentmail.to